Have a mobile app? Wondering if advertising can help you make money from that app? Here are eight must-know tips to help you turn mobile app inventory into dollars.
1. It takes customers to make money
While this is a piece about monetizing apps, the amount of money you can generate from an app is highly dependent upon the number of users you have. Once apps achieve popularity, their success spirals. In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising. Try multiple channels to see what works for you, and stick to vendors who allow you to pay based on the performance metrics that are relevant for your unique business needs. For example, don’t pay for clicks if what you really care about is installs.
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