Spellbound: why ‘witch lit’ is the hottest new genre on our bookshelves

Vampires and ghosts have long haunted popular fiction, but now a string of new releases is focusing on marginalised women with hidden powers Someone, or something, shadowy has put a strong spell on popular literature aimed at women, once cheekily labelled “chick lit”. This perky genre, packaged in bright covers, jauntily titled and so long a mainstay of the publishing industry, has been slowly transforming into something darker and rich with sorcery, with 2023 set to be a new high point in a growing “witch lit” trend. “Witches are definitely a big thing, which is exciting and fun,” said Phoebe Morgan, a publisher at Hodder Fiction, “but it also has something to do with a sense that women’s rights are in danger of being stripped away again, with things like the overturning of Roe v Wade in America. These books are often concerned with pregnancy, abortion and abuse, as well as magic.” Continue reading...