According to the new market research report “Subscriber Data Management Market by Solution (Policy Management, Subscriber Data Federation, Identity Management, and User Data Repository), Network Type, Application Type, Organization Size, Deployment Type, and Region – Global Forecast to 2021”, The Subscriber Data Management (SDM) market size is estimated to grow from USD 1.97 Billion in 2016 to USD 4.44 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period.
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The key forces driving the SDM market include increasing subscriber demand for Long-Term Evolution (LTE) & Voice over LTE (VoLTE), movement of telcos towards Network Function Virtualization (NFV), deployment of Internet Protocol Multimedia Subsystem (IMS), need to reduce Operational Expenditure (OpEx), and enable cross-network consolidation. Moreover, with the subsequent increase in the adoption rate of cloud SDM, the SDM market is expected to gain major traction during the forecast period.
“Policy management solution is expected to have the largest market share in 2016.”
The policy management solution is an important part of the SDM ecosystem. Policy management gives network independence, provides a repository of subscriber profiles, and rules for carrying subscribers & applications together. Subscriber-centric policy management permits the service providers to adjust to the distribution of network resources according to the subscriber’s payment. Hence, it focuses on the right size of resource allocation with the right size of pricing for networks. This helps improve business models with premium quality of IT services with proper management from service providers.
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“Subscriber data management application type in voice over IP and video over IP segment is expected to grow at the highest rate during the forecast period.”
The Voice over IP (VoIP) and video over IP segment among the SDM application types is expected to grow at the highest rate in the SDM market during the forecast period. VoIP is a process for converting analog audio signals into digital data that can be transmitted over the internet. It is an innovative technology that has taken the voice message to a new level. Video over IP is also known as networked video; it is about sending uncompressed audio and video information over standard IP mediums. The emergence of 4G LTE has given a push to the VoIP and video over IP industry. Moreover, the arrival of 5G is expected to expand this segment further and will enable SDM application in this segment to grow at the fastest rate.
“North America is expected to contribute to the largest market share; Asia-Pacific to grow the fastest.“
North America is expected to hold the largest market share and dominate the SDM market from 2016 to 2021, owing to the early adoption of new & emerging technologies, and the presence of large number of players in this region. North America leads the world for LTE; moreover, VoLTE adoption and increasing cloud-based monetization solutions are the major drivers for SDM growth in this region. The Asia-Pacific (APAC) region is in the initial growth phase; however, it is the fastest growing region for the global SDM market. The key reason for the high growth rate in APAC is the enormous population of this region, which has led to an extensive pool of subscriber base for the telecom companies.
The major vendors providing SDM solutions are Ericsson (Kista, Stockholm), Hewlett Packard Enterprise (HPE) Company (California, U.S.), Huawei Technologies Co. Ltd. (Shenzhen, China), Nokia Corporation (Espoo, Finland), Oracle Corporation (California, U.S.), Amdocs Inc. (Missouri, U.S.), Cisco Systems, Inc. (California, U.S.), Computaris International Ltd. (Essex, U.K.), Openwave Mobility, Inc. (California, U.S.), Procera Networks, Inc. (California, U.S.), Redknee Solutions, Inc. (Ontario, Canada), and ZTE Corporation (Shenzhen, China).
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